13 social media tips every business owner should know
Do you want to master your social media marketing? Sometimes it can be hard to know if you are doing the right thing or you may wonder what you can do to increase the engagement of your
posts. Here are 13 quick and easy social media marketing tips that you can implement right away.
1. Never buy Likes or followers
Don't waste your money buying social media followers. Only 3% of your followers see your organic content. If you dilute your genuine followers with paid followers you will lose reach and engagement. Instead use paid social campaigns with the objective of growing your audience.
2. Don't edit a post if there is an error
Editing a post after posting it can affect its reach. If the error is minor just leave but if it is bad you are better off deleting the post and starting again.
3. Use visuals with your posts
Visual content has the power to attract views and engagements on your posts. A well designed, informative or entertaining visual will be noticed and often shared by viewers. Countless studies have proven that visual content helps us to understand and remember what we read by breaking down complex ideas into bite sized chunks. Using visuals in your marketing will help your viewers to identify and remember the unique selling points and benefits of your brand.
4. Know your sizing requirements for each platform
Each platform has a recommended size for images and videos. If you don’t follow the size guidelines your images could be distorted and fail to send the intended message.
5. Avoid hard selling
No one really wants to be sold to. Don't be like that guy at the dinner party that talks about himself all night. Use social platforms to talk about topics that are relevant to your audience. Educate, inspire and entertain.
6. Never boost your posts
Boosted posts have very little, if any, targeting and are not worth investing in. It’s like throwing your money in the air. The next tip tells you what to do instead.
7. Don't be afraid to pay for social advertising
Paid social advertising is a great way to advertise if you have a limited budget. You can set limits on your ad spend and easily monitor your ad spend. Check out our blog on the 6 benefits of paid social media marketing.
8. Have a content strategy
A content strategy is the life blood of your online presence. It will help you to have a consistent flow of content to share with your audience. It will also ensure a cohesive brand message across all platforms.
9. Focus on building relationships
It’s called social media for a reason. Be social. Respond to your customers comments and questions. Put out engaging content that involves them in a discussion. This is likely to result in your customers sharing your content with their friends.
Is there a popular topic everyone is discussing at the moment? Could you join the conversation and share content around it? This is a great way to come up with fresh and relevant content.
11. Understand your audience
Know who your audience is. What they like, where do they hang out, what content they will engage with and what motivates them. Build a picture that helps you to understand their problems and needs.
Hashtags are a great way to help people find your content. Use relevant hashtags that are popular and easy to spell. A word of caution on hashtags. Don't use too many. Check out the image below for a guide on how many to use for each platform.
13. A/B test
The only way to really know if your content or ads are effective is to test test test. When posting organically, monitor the reach and engagement of different types of content. You will start to see a trend in what type of content your audience likes.
When it comes to paid advertising, test different audiences, copy, headlines and images. You won't know what will work until you test. Review your ads regularly to see which ones are profitable and turn off the ones that are not performing well.
There you have it, 13 social media tips you can implement in your business today. By implementing these tips you should see increased engagement and a more cohesive brand message across your social channels. If you need help with your social media presence, feel free to get in touch with us to discuss how we can help your business.