6 Reasons Why Every Personal Trainer Needs a Website
Updated: Jun 13
So you're a personal trainer, you love helping people change their life and you want to help even more people to do the same. But...someone convinced you that you don't need a website. Coming from an ex trainer myself, let me tell you this, you absolutely do need a website and here are 6 reasons why every personal trainer needs a website.
1. Promote your business 24/7
You can’t always be available to answer every phone call when you are busy providing a great service to your clients. A website gives people the ability to access information about your services 24/7. You can include detailed information about your business, your services and why someone should work with you. Then they can do a bit of research in their own time to see which one of your services is best for them. Which means when they do contact you, they will be a qualified lead. If you don't have a website, interested customers will go to your competitors website.
2. Build trust and credibility
All reputable personal trainers should have a website. It provides an opportunity for you to display your qualifications and experience. Tell people how long you have been in the industry and what qualifications and insurance you have. This will give them the confidence that they will be safe working with you. Tell them about the additional certifications you might have like MetaFit coaching or further education you've completed in nutrition or sports science. It's also an opportunity for you to showcase the results you have helped clients achieve. Having a dedicated spot on your website for testimonials and client results makes it easy for potential clients to access.
3. Low organic social media reach
If you think you can get away with only having a social media account to promote your personal training business, think again. The problem with only relying on social media is that you don't have control over how many people see your posts. It’s up to the algorithm to determine and often it only shows your posts to around 3 percent of your followers. In today's day and age you can’t simply choose one or the other. You need to have both a website and social media platforms.
4. Share your knowledge/content
As a personal trainer you have a wealth of knowledge. Unfortunately, the industry is plagued with fad diets, pseudoscience and tons of misinformation. By having a website, you can host content and share your knowledge. When people see that your content is accurate, relevant and practical, they will want to work with you. They will visit your website for the content you share and keep coming back for more.
5. Email marketing
As we mentioned above, only 3 percent of your organic posts are seen by your followers. Having a website allows you to set up email marketing campaigns where you can collect prospective clients' email addresses and send them information directly to their inbox. They might download one of your ebooks on the benefits of strength training, then you can target them with a specific email campaign around that topic. Be sure to offer exciting content that people will want to give up their email address for.
6. Growth in online training
If the last year has taught us one thing, it's that we need to adapt to survive. As the pandemic continues to ravage parts of the world, the need for online personal training is growing rapidly. A website gives you the ability to offer online services such as self guide fitness plans, nutrition courses and one to one coaching. Just think how you could expand your customer base from those within your local area to anyone in the world. Having a website that can facilitate these services is a must going forward.
As you can see, there are a number of reasons why you need a website. It’s time to take control of your business and the message you are sending out to prospective clients. If you don’t have a website or if your website does not include any of what we have discussed here, reach out to us here to see how you can take your personal training business to the next level.