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  • Zac Kohler

How to write a great blog?

Are you sitting, staring at a blank page, trying to come up with a great blog for your business? Or do you have some great ideas but aren't sure how to structure them to draw readers in? You've come to the right place. Follow our guide to help you write a great blog.


Audience, audience audience. We cannot stress this enough, you need to know who your audience is. Who are the people that want to hear your advice? They might have the same interests, occupation, or be part of a like minded community. Think about your audience as you are writing your blog. Imagine you are talking directly to them and they are eager to hear what you have to say.


Once you know your audience, coming up with a topic for your blog is easy. Ask yourself these questions: What is a pain point for my audience, what keeps them up at night, and what is trending right now? Likely, you will come up with countless ideas. Write them down so you don’t forget. If you are still stuck for ideas try reviewing comments/questions on your socials or run a quiz on Instagram to determine what's on your audience's mind. Use the questions to generate ideas for your blogs. Once you decide on your topic don't forget to do some research. You want to make sure that what you are talking about is accurate.


Your headline needs to set a clear destination for your readers. It needs to spell out exactly what they will learn at the end of your blog. Use a catchy headline that will entice your audience in but don’t lie to them. You don't want click bait here. Your readers aren’t stupid, if you lure them in under false pretences you are likely to lose them as a reader in the long term. Phrases that are SEO friendly can help people find your blog. Such as: how to, 5 tips for, 5 signs. Ultimately, your goal is to make your readers hungry for your advice.


When writing your introduction you want to think about the reason the reader would have come across your blog in the first place. What were they searching on Google that led them to you? Tell them how you will solve their problem. Trigger the reader's emotions by posing questions that get to the crux of their problem. Questions such as: have you ever been in this situation, do you find yourself not knowing what to do when… or are you tired and frustrated of...? Put yourself in their shoes. You would likely have been right there before which is what inspired you to write your blog in the first place.


Now is the time to give your readers what you promised. Make sure you answer the questions you said you would. Create an outline. The more you have a clear idea of your content the more the readers will be able to understand it. List your main ideas and see how you can add something different from your own knowledge, experience, or unique way of doing things. This comes back to your unique selling point as a brand. What are you doing differently to everyone else, why are you the authority on this topic, why should they turn to you for advice?

Structure is key here. Help guide your readers through your blog in a consistent and logical way. Use subheadings to signpost the way. Make sure to follow a consistent format with your subheadings .e.g step 1, 2, or a consistent verb or format for the first word. For example, if you were writing a blog on three ways to boost immune health your subheadings could be: sleeping, eating, exercising instead of sleeping, eating, exercise. Keep the verb consistent.

As for the way you structure your paragraphs, add formulas to keep things consistent. When we say formulas we mean a consistent way of writing each of your paragraphs. For example if you were writing a blog on five of the best sources of protein you could structure your paragraphs like: the benefits of eating that food, the recommended intake and how to reach that recommended intake. The readers will then be able to logically follow the information and get the most value from it.

Some blog writers are scared of giving too much advice or information away. Don't be. You need to provide your readers with as much value as possible. Show them you are an authority on this topic and they will be more likely to engage with your brand because of the trust you have built.


Tell readers what they've learned and what the result of following your advice will be. Use descriptive language to get them to picture it. Make them feel like they can go on to do great things after reading your blog.


Once you have finished writing your blog you need to edit it for clarity and errors. Read it out loud and give it to someone else to read. We also recommend using grammar correction programs that pick up mistakes for you. If your blog has poor grammar and is difficult to read people will turn away. Also, never write your blog in just one sitting. Write it and go away for a day or two then come back. You will be able to look at it with fresh eyes and may pick up mistakes.

You have now been equipped with the tools and techniques to write a great blog. Go out into the world, share your advice, tell people why they should listen to you and most importantly let them know how you can make a difference in their life.

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